Much like the new Nike+ Move application for the iPhone 5s, the FuelBand uses various sensors to calculate a proprietary Nike “Fuel Points” score to track your fitness and movement. Since the gadget is Bluetooth 4.0 based, you will need an iPhone 4s or later or a 5th-generation iPod touch to power it.

The design is mostly similar to that of the preceding FuelBand model, but the battery life is improved due to the incorporation of Bluetooth 4.0 technology. The new FuelBand comes in four black-based tones (pink, black, red, and green) and in three sizes (small, medium/large, and extra large). Tipsters also say that the new FuelBand is available to purchase from several of Apple’s physical retail stores. The new fitness-tracking gadget was scheduled to go on sale on November 6th, and it is still listed as being solely available for pre-order direct from Nike’s website. Nike’s new strategy will put it more in line to compete with Healthbook as an application rather than the actual iWatch device.Īnnounced last month, the new Nike+ FuelBand SE has gone on sale through Apple’s Online Store. This announcement comes only weeks before Apple’s Worldwide Developers Conference, where the company is expected to show off its upcoming Healthbook application as part of the next generation of iPhone software in anticipation of iWatch hardware coming later this year. Just a week ago, Nike launched Nike+Fuel Lab in San Francisco, a “new program to develop partnerships and products with NikeFuel” hundreds of miles south of its current location at its Oregon HQ. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division.

Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET.

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